Netflix Digital House of Cards- Fu2016, 1 by BBH New York
Netflix: House of Cards- Fu2016, 1
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Integrated & Innovative Media | Integrated - Large Business (over 500 employees) | Graphite Pencil |
| Integrated & Innovative Media | Earned Media - Large Business (over 500 employees) | Graphite Pencil |
| Clio Awards 2016 | ||
| Branded Content | Product/Service: Other | Gold |
| Integrated Campaign | Product/Service: Integrated Campaign | Silver |
Credits & Description:
Agency: Bbh Ny
Client: Netflix
Art Director: Alexandra Sobiecki
Chief Creative Officer: Ari Weiss
Copywriter: Taylor Marsh
Creative Chairman: John Patroulis
Creative Director: Daniel Bonder
Creative Director: Dave Brown
Director: Wally Pfister
Editor: Matt Murphy
Executive Creative Director: Gerard Caputo
Head of Broadcast: Kate Morrison
Branding Agency: Promoshop, Inc.
Branding Agency: Ralph Ny
Creative Agency: Bbh New York
Digital Agency: North Kingdom
Editing: Exile
Interactive Production Company: Allied Advertising
Post Production: The Mill
Production Company: Birds + Stone
Production Company: Reset Content
Sound Design: Sound Lounge
Media Agency: Mec
Media Agency: Netflix
Media Agency: The Refinery
Pr Agency: Netflix
Business Director: Alison Moser
Netflix was launching the new season of House of Cards. The challenge? To launch a fictional political thriller in year when real politics were stealing the show. So, during the biggest debate in American history, we hijacked the event with a political ad for a new candidate: Frank Underwood. The ad was just the beginning of the aptly named “FU 2016” campaign. There was a political campaign website, a real Campaign headquarters, and even political campaign merchandise. All resulting in one of the most talked about campaigns in Netflix history.