Neutrogena Digital www.stopjunkface.com by DDB Toronto

www.stopjunkface.com
The Digital Advert titled www.stopjunkface.com was done by DDB Toronto advertising agency for Neutrogena in Canada. It was released in Jul 2014.
Advertising campaign for Neutrogena

Neutrogena: www.stopjunkface.com

Brand
Neutrogena
Media
Digital
Released
July 2014
Posted
July 2014
Market
Canada
Industry
Skin Care
Agency
DDB Toronto
Executive Creative Director
Denise Rossetto
Creative Director
David Ross
Executive Creative Director
Paul Wallace
Executive Creative Director
Todd Mackie
Art Director
Bhavik Gajjar
Art Director
Craig Ferguson
Art Director
Pete Ross
Creative Director
Josh Stein
Copywriter
Allan Topol
Director
Aircastle
Editor
Chris Murphy
Production Agency
Soft Citizen

Credits & Description:

Neutrogena® MEN® needed to boost awareness and sales of their Face Care portfolio. The challenge is that most men donât give much thought to what theyâre using on their face. Their skincare routine usually means grabbing whatever bar of soap they have in the shower and using it to wash their feet, armpits, âprivatesâ and then yesâ¦their face. We had to find a way to show them that thereâs something better, something specifically designed ONLY for a manâs face.
To get guys to consider Neutrogena® MEN®, we pointed out a key fact: Washing your face with the same soap you use on your private parts - aka âjunkâ - is gross. It leads to a condition called Junkface. And itâs spreading rampantly across Canada.
The cure? Neutrogena® MEN® Face Wash
Category: Cosmetics & toiletries
URL: http://www.stopjunkface.com
Client: Johnson & Johnson Canada
Agency: DDB Canada Toronto / Tribal Worldwide
Production: Soft Citizen
Country: Canada
Director: Aircastle
Executive Creative Director: Todd Mackie
Executive Creative Director: Denise Rossetto
Executive Creative Director: Paul Wallace
Creative Director: david ross
Creative Director: Josh Stein
Copywriter: Allan Topol
Art Director: craig ferguson
Art Director: Pete Ross
Art Director: Bhavik Gajjar
Strategist: Annie Seyffert
Strategist: Jesse Gilbert
Agency Producer: Caroline Clarke
Agency Producer: Chris Webden
Account team: Jacqui Faclier
Account team: Heather Moffat
Account team: Melissa McCaughey
Lead Designer: Norma Penner
Tech Director: Adrien Montpellier
UX: Daniel Wiseman
Developers:Justin Masse, Zack Ginies
Social Media Director: Ed Lee
Senior Social Cultivator: Andrew Panturescu
Executive Producer: Eva Preger / Link York
Director of Photography: Mikhail Petrenko
Line Producer: Amalie Bruun
Post-Production: Relish
Exec Producer: Sally Leggett
Editor: Chris Murphy
Assistant Editor: Michael Barker
Online: 567vfx
Online Editor: Joel Osis
Colourist: Joel Osis
Audio House: Pirate Toronto
Audio House Director: Steve Gardner
Audio House Engineer: Jared Kuemper
Audio Executive Producer: Kate Fried
Casting Agency: Jigsaw Casting
Media Company: J3