Category: Fashion
Media: Digital
Brand: KMRC
Brand: New Balance
Agency: Saatchi & Saatchi
Geo: Ukraine
Advertising Agency: Saatchi & Saatchi, Ukraine
Creative Director: Kosta Schneider
Senior Copywriter: Sergey Beloshickiy
Art Directors: Andrey Krysenkov, Danila Ushakov
Account Director: Lera Liulko
Published: March 2017
KMRC and New Balance have teamed up with Saatchi & Saatchi, Ukraine to create "Fury Miles" to help inspire runners to run outdoor no matter how bad the conditions get during winter.