New Balance: Running Routes, 1

Credits & Description:

Brand: New Balance
Media: Online
Category: Fashion
Agency: Tomorrow Communications
Geo: Hong Kong
New Balance Hong Kong: Running Routes, 1
A series of visuals for New Balance Hong Kong Facebook page. Team NB runners were invited to run 10 of our chosen running routes while test-wearing the New Balance running shoes. The routes cover a range of difficulty, catering to both novice and advanced runners. Each post features details of the route and comments from the runner. The feedback was encouraging, with viewers expressing being inspired to run more, both by the sharing from Team NB runners, and by the breathtaking scenes along the running routes.
Advertising Agency: Tomorrow Communications, Hong Kong
Creative Directors: Kwong Chi Kit, Hugo Yiu, Carlos Lam
Art Directors: Kwong Chi Kit, Kate Li
Copywriter: Hugo Yiu
Photographer: Kimhoo So
Production House: East Eighteen
Published: August 2015