Caples Awards 2017 | ||
---|---|---|
The Winners | Display Advertising - Online and Mobile | Silver |
Ad Stars 2017 | ||
Direct | Integrated Campaign Led By Direct Marketing | Silver |
Client: New Zealand Breast Cancer Foundation
Agency: Colenso BBDO/Proximity New Zealand
Brand: Mammogram Awareness
Synopsis:
Utilising banners on social media prompted women to share The Lump with friends, broadening the reach of the campaign and acting as a personal nudge to action. The ten-year survival rate for Breast Cancer is 92%, when it’s detected by a mammogram. However, 30% of eligible women ignore getting one. This makes mammogram awareness one of the biggest tasks for New Zealand Breast Cancer Foundation, with their objectives to dramatically increase the amount of women getting their annual mammogram.