New Zealand Breast Cancer Foundation Digital, Case study The Annoying Lump [image] by Colenso BBDO Auckland
![The Annoying Lump [image]](https://fcdn.me/e0c/03c/new-zealand-breast-cancer-foundation-the-annoying-lump-image-e0cfab5a1e8d6d9cadc5942aa1.jpg "The Annoying Lump [image]")
The Digital Advert titled The Annoying Lump [image]
was done by Colenso BBDO Auckland advertising agency for New Zealand Breast Cancer Foundation in New Zealand. It was released in Mar 2017.
New Zealand Breast Cancer Foundation: The Annoying Lump [image]
Media
Released
March 2017
Posted
March 2017
Market
Industry
Agency
Awards:
| Ad Stars 2017 | ||
|---|---|---|
| Media | Integrated Media Campaign | Bronze |
| Media | Use Of Media: Use Of Social In A Media Campaign | Bronze |
| Media | Use Of Media: Use Of Digital In A Media Campaign | Silver |
Credits & Description:
Brand: Mammogram Awareness
Agency: Colenso Bbdo
Synopsis:
Utilising banners on social media prompted women to share The Lump with friends, broadening the reach of the campaign and acting as a personal nudge to action. The ten-year survival rate for Breast Cancer is 92%, when it’s detected by a mammogram. However, 30% of eligible women ignore getting one. This makes mammogram awareness one of the biggest tasks for New Zealand Breast Cancer Foundation, with their objectives to dr...
Become a member
- Full credits and Awards list instant access
- Unlimited views and downloads
- Unlimited search
- Largest advertising base updated daily
- Over 20,000 agencies world-wide
- You're In Good Company