New Zealand Breast Cancer Foundation Digital, Case study The Annoying Lump [image] by Colenso BBDO Auckland
![The Annoying Lump [image]](https://fcdn.me/e0c/03c/new-zealand-breast-cancer-foundation-the-annoying-lump-image-e0cfab5a1e8d6d9cadc5942aa1.jpg "The Annoying Lump [image]")
The Digital Advert titled The Annoying Lump [image]
was done by Colenso BBDO Auckland advertising agency for New Zealand Breast Cancer Foundation in New Zealand. It was released in Mar 2017.
New Zealand Breast Cancer Foundation: The Annoying Lump [image]
Media
Released
March 2017
Posted
March 2017
Market
Industry
Agency
Awards:
| Ad Stars 2017 | ||
|---|---|---|
| Media | Integrated Media Campaign | Bronze |
| Media | Use Of Media: Use Of Social In A Media Campaign | Bronze |
| Media | Use Of Media: Use Of Digital In A Media Campaign | Silver |
Credits & Description:
Brand: Mammogram Awareness
Agency: Colenso Bbdo
Synopsis:
Utilising banners on social media prompted women to share The Lump with friends, broadening the reach of the campaign and acting as a personal nudge to action. The ten-year survival rate for Breast Cancer is 92%, when it’s detected by a mammogram. However, 30% of eligible women ignore getting one. This makes mammogram awareness one of the biggest tasks for New Zealand Breast Cancer Foundation, with their objectives to dramatically increase the amount of women getting their annual mammogram.