New Zealand Breast Cancer Foundation: The Unignorable Lump

Credits & Description:

Getting a mammogram is easily put off. The thing is, the more you put it off, the greater the risk that breast cancer won't be found early; when it's easily treated. That's why the New Zealand Breast Cancer Foundation and Colenso BBDO have created the Unignorable Lump - a lump that follows women around the internet reminding them to get a mammogram. The lump uses a combination of retargeting banners and pre-roll across multiple platforms to follow a very specific audience of women aged between 40 & 69. And it keeps following them until they click on the banner to book a mammogram.
Media: Interactive
Category: Charities & appeals
Client: New Zealand Breast Cancer Foundation
Product: Mammogram Awareness
Agency: Colenso BBDO
Country: New Zealand
Planning Director: Neville Doyle
Creative Chairman: Nick Worthington
Executive Creative Director: Steve Cochran
Creative Group Head: Maria Devereux
Creative Group Head: Kimberley Ragan
Business Director: Abbi Barker
Editor: Odin Van Daal
Colenso BBDO
Group Business Director - Angela Watson
Digital Producer - Will Thorrat
Illustrator/Animation - Reks Kok

New Zealand Breast Cancer Foundation
CEO Evangelia Henderson
Digital Communications Manager Kim Barker
Starcom
Media Agency - Kim Gribble