Nike: Nike Unlimited Stadium [image] 2

Credits & Description:

Agency: Bbh Singapore
Client: Nike
Technical Director: Qanta Shimizu
Interactive Director: Roy Ryo Tsukiji
Interactive Director: Masashi Kawamura
Interactive Producer: Akane Inada
Production Company: Party Ny
Production Company: Birdman
Production Company: Tower of Doom
Project Manager: Lesley Chelvan
Agency Producer: Samantha Dalton
Designer: Zac Ong
Art Director: Matteo Catanese
Creative Director: Aste Gutierrez
Executive Creative Director: Scott Mcclelland
Photographer: Xander Angeles
Photographer: Edge of Light
Artist: Eddie Jackson
Copywriter: Aste Gutierrez
Retoucher: Sally Liu
Retoucher: Siew Wan Kew
Producer: Carlo Perlas
Account Handler: Sid Tuli
Account Handler: David Webster
Account Handler: Cheryl Cheong
Description:
The Lunar Epic's footprint contains Nike's foremost running innovations. We launched it with an equally innovative footprint : The Unlimited Stadium. A full-sized LED running track that brings to life the saying that "An athlete's greatest competition will always be himself." Race against an avatar of yourself, pacers, Nike athletes, national records, as well as training programs corresponding to the eight fundamental training runs. It keeps track of your progress and gives lap-by-lap feedback, and contains an incline to challenge you at every round.