Nike: Sneaker Slam Mobile Site

Credits & Description:

Brand: Nike Sports Wear
Agency: Akqa Shanghai
Description: NIKE IS KNOWN FOR REVOLUTIONIZING THE SNEAKER GAME THROUGH ITS HISTORY OF INNOVATION AND CULTURE ON AND OFF THE COURT. BUT IN CHINA, KIDS ROCKED THE SHOES, BUT DON’T KNOW THE STORIES BEHIND THEM.HOW DO WE CREATE A CAMPAIGN THAT WILL EDUCATE CHINA'S SNEAKER FANS ABOUT NIKE'S PAST, PRESENT, AND FUTURE INNOVATIONS AND COMMUNICATE ITS IMPACT ON CULTURE AROUND THE WORLD.FROM THE LAB TO THE STREETS, TO THE COURTS, TO THE CLUBS, TO THE PEOPLE WHO MADE IT THEIR OWN. NIKE MADE SNEAKER HISTORY. BUT IN CHINA, KIDS ROCKED THE SHOE, BUT DIDN'T KNOW THE HISTORY BEHIND THEM. NIKE DROPPED KNOWLEDGE WITH SNEAKER SLAM, A FESTIVAL THAT DEFINED NIKE’S LEGACY.