Nissan GT Academy: First Person Experience

Credits & Description:

Feel the heart-pumping, adrenaline-driven excitement of being behind the wheel at the one of the top motor-racing competitions in the world. Never before have video and motion tracking been used together to put the viewer into the action to experience firsthand what itâs like to be behind the wheel of a real racecar. With just a few clicks and Facebook Connect, anyone can become a virtual racecar driver. From the web browser to the phone or tablet, people can step into the racing suit and right onto the track. After all the excitement, you can show off by sharing the video with your friends on Facebook. Agency Critical Mass
Category: Automotive
URL: http://www.nissanusa.com/gtacademyshow/
Client: Nissan
Agency: Critical Mass
Production: Lifelike Interactive Inc.
Country: United States of America
Amo Milosz¬ â Motion Design Director
Barb Patrick â Quality Assurance Lead
Carl Lukasewich â Senior Art Director
Chris Davis â Senior Quality Assurance Specialist
Chrissie Graboski â Group Planning Director
Demian Krige â Technology Lead
Evan Lask â Senior Developer
Gene Ho â Producer
Geoff Peden â Marketing Science Analyst
Heather Roxby â Marketing Science Senior Analyst
John Hamilton â Senior Copywriter
Jordan Natyshen â Designer
Lindsay Carter â Account Manager
Martin L'Heureux â Senior Business Analyst
Matt Ciampa â Account Director
Sabrina Krivan â Project Manager
Scott Ingalls â Technology Director
Steve Savic¬ â Group Creative Director