NordSüd: The Sound Book App [image]

Credits & Description:

Title: The Sound Book App
Agency: Jung Von Matt/Limmat
Brand: Nordsüd Verlag
Client: Nordsüd Publishing House
Country: Switzerland
Entrant Company: Jung Von Matt/Limmat, Zürich
Advertising Agency: Jung Von Matt/Limmat, Zürich
Pr Agency: Jung Von Matt/Limmat, Zürich
Copywriter: Alain Eicher (Jung Von Matt/ Limmat)
Art Director: Lukas Frischknecht (Jung Von Matt/ Limmat)
Executive Digital Director: René Schwarz (Jung Von Matt/ Limmat)
Screendesigner: Emmanuel Denier (Jung Von Matt/ Limmat)
Digital Creative Director: Hanja Baruschke (Jung Von Matt/ Limmat)
Account Manager: Marie Vuilleumier (Jung Von Matt/ Limmat)
Digital Art Director: Cansu Sezer (Jung Von Matt/ Limmat)
Junior Art Director: Ben Staudemann (Jung Von Matt/ Limmat)
Digital Art Director: Michelle Danilschenko (Jung Von Matt/ Limmat)
Digital Art Director: Manuela Tappe (Jung Von Matt/ Limmat)
Digital Copywriter: Ennio Cadau (Jung Von Matt/ Limmat)
Chief Creative Officer: Dennis Lück (Jung Von Matt/ Limmat)
Execution:
The launch of the app was synchronised with the launch of a new children’s book. Via newsletter, in-store ads and social-media ads, the target group was teased with the Soundbook app. The app itself was given away for free in order to guarantee fast distribution.
Campaign Description:
The idea was to enhance the pleasure of reading with the help of technology. The Soundbook app creates an audio atmosphere surrounding the story you read out aloud to your children. Via voice recognition software, appropriate sounds from an audio databank are produced in real time, thus creating a new dimension of reading pleasure.
Strategy:
The strategy was to take reading to the next level – but without spoiling what is great about reading, which is the social aspect of sitting together and enjoying those precious family moments.
Synopsis:
Selling books in the digital age has become harder and harder. The Swiss NordSüd Verlag, known for its popular children’s books, was trying to find a way to make reading attractive for consumers again.
Outcome:
The Soundbook app boosted book sales. The first book applying Soundbook went directly to number 1 and was sold out within six weeks in Switzerland (14.000 copies sold). The second edition also went straight to number 1 within the child and youth book segment (12.000 copies sold). The book reached No. 3 in the overall annual ranking and is the only children book appearing in the annual Top 10. 92% of those who have downloaded the app use it while reading aloud. The Soundbook App itself became No. 1 in the App Stores (child and youth segment). It has reached a 5 star consumer feedback and countless positive reviews. Soundbook itself will now be applied for a vast series of children’s books published by NordSüd Verlag