LIA Awards 2017 | ||
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Branded Entertainment | Entertainment Audio | Gold Winner |
Entrant: Jung Von Matt/limmat, Zürich
Brand: The Soundbook App
Corporate Name of Sponsoring Client: NordSüd Verlag
Advertising Agency: Jung von Matt/Limmat, Zürich
Copywriter: Alain Eicher
Art Directors: Lukas Frischknecht/Ben Staudemann
Agency Account Manager: Marie Vuilleumier
Chief Creative Officer: Dennis Lück
Executive Digital Director: Rene Schwarz
Digital Creative Director: Hanja Baruschke
Digital Art Directors: Cansu Sezer/Michelle Danilschenko/Manuela Tappe
Digital Copywriter: Ennio Cadau
Screendesigner: Emmanuel Denier
Synopsis:
Selling books in the digital age has become harder and harder. The Swiss publisher NordSüd Verlag, known for its popular children’s books, was trying to find a way to make reading attractive for consumers again.