Norwegian Organ Donation Organisation: LETTER DONATION

Credits & Description:

Category Interactive
Subcategory Social network solutions
Entrant agency Saatchi & Saatchi Norway
Client Organ Donation Foundation
Brand Organ Donation
Product/service Organ Donation
Date release 20.10.2014
Other agency ByHands
Creative director Øyvind Waage
Digital designer Eiliv Gunleiksrud
Art director Snorre Martinsen
Account director Patrik Bergfjord
Account director Håkon Fretheim
Account director Rune Sandnes
Account director Nanna Grønli
Art director Kristoffer Reppen
Art director Ola Bagge Skar
Art director Joe Langdon
Art director Frode Skaren
Website http://www.bokstavdonasjon.no/en/
Unlike in countries with registries, everyone is a potential organ donor in Norway. That's why it is crucial that friends and family of every donor know about their choice. With no media budget, we needed something that would spread by itself. A name and profile picture change is among the most noticeable things you can do Facebook, so we asked people to do just this: Change their name and profile pic by donating two letters from their name.