Campaign name: Fit the feelings
Registrant: PROVID
Brand name: Nosovski.com
Film production: ESSE Production House
Director: Ivan Sautkin
Art Director: Ilia Anufrienko
Creative director: Sergey Zinoview, Kirill Chichkan
Account Director / Manager: Elena Zayats
Director of photography: Victor Cherevko
Copywriter: Evgenij Shport
Creative idea explanation: When she chooses a bra – she’s likely to make the decision based on how she would like to feel it, rather than look wearing it. For the promo we suggested our clients not to just fit some new articles from our new collection but to feet their feelings instead. In 7 episodes shot in different emotional tones we showed the customer the range of feelings, brought up by some of our new articles. We also ran a banner campaign and distributed flyers at fashion showrooms. The range of flyers delivered the same idea by means of still images language.