| Circle Awards 2015 | ||
|---|---|---|
| Digital | Best Use Of Dooh* - Single | Bronze |
| General | Best Low Budget Idea - Campaign | Bronze |
Agency: Wcrs
Brand: Now Tv
Advertising Agency: Wcrs
Agency Producer: Maggie Mullen
Production Company: Wcrs
Creative Director: Simon Robinson, Jo Moore
Creatives: Gavin Cumine, Andrew Parkman
Others Associated And Title: Account Handling: Philip Higham, Gemma Dodds, Joss Hunt / Planning: Olivia Stubbings / Media Agency: Mediacom / Director/Animator: Paul Wilkinson / Editor/Post-Production: Shaun Dyos
Description (in 100 Words Or Fewer): To Celebrate The Launch Of The 5th Season Of The Apocalyptic Zombie Drama The Walking Dead On Now Tv, We Placed Fake Cctv Footage Of A Zombie-attack On 450 Amscreens Inside Petrol Stations Across The Uk.
The Footage Showed The Petrol Stations Forecourt Being Over Run By Flesh-hungry Zombies With The Hope That Customers Inside The Petrol Station Shop Would Double-take As To What Was Going On Outside. Upon Its Conclusion, The End Frame Informed People They Could Fill Up With Undeaded' On Now Tv When They Got Home.