NTT DoCoMo: Samurai Smartphone Parade

Credits & Description:

Brand: Ntt Docomo, Inc.
Advertiser: Ntt Docomo, Inc.
Agency: Hakuhodo Inc., Tokyo
Executive Creative Director: Kazuhiro Suda
Creative Director: Ryutaro Hayashi
Copywriter: Shohei Oishi
Art Director: Ryo Miyawaki
Account Director: Yosuke Hagiwara
Account Executive: Atushi Higashiyama/Jun Hamahashi
Pr Planner: Wataru Seki (Material)
Pr Director: Hiroaki Murakoshi (Material)
Film Production Company: Aoi Pro. Inc., Tokyo/Babel Label, London
Director: Hiroto Hara
Cinematographer: Masami Ishitsuka
Film Producer: Go Ito/Hisato Yamada
Post-Production Company: Babel Label, Tokyo
Special Effects Company: Babel Label, Tokyo
Visual Effects: Akihiro Sawaguchi
Special Effects Producer: Hisato Yamada
Sound Production Company: Groundriddim, Tokyo
Sound Studio Producer: Yoshikazu Takano
Music Composer: Dj Uppercut/Kids(Sax)
Cultural Context Explanation: In The Tokugawa Period, Samurai Must Go To Edo Every Other Year. The System Called “Sankin-Koutai”. We Focus On The Similarity Between Sankin-Koutai And Commuting Of Today, So We Make Them Have A Smartphone. The Scene, Many Samurai Are Using Smartphone While Walking, Surprised Not Only People In Japan But Also People All Over The World. And It Recognized People That The Scene Of Using A Smartphone While Walking Is Too Crazy.
English Synopsis: In Japan, 99% Of People Think Using A Smartphone While Walking Is Dangerous, But 73% Of People Have Used A Smartphone While Walking. Even Though People Know It Is Dangerous, There Is No End To The Number Of People Using Smartphone While Walking. Unfortunately, It Become Usual Scene In Japan. In Order To Change Peoples Recognition Of Using A Smartphone While Walking, We Made A Movie “Samurai Smartphone Parade”.
English Context Explanation: In Order To Let People Feel Using A Smartphone While Walking Unseemly, We Use Some Data, Which Shows How Using A Smartphone While Walking Is Dangerous, Not To Scare People But To Make Them Laugh. When People Watch This Movie, They May Laugh. But They Also Think “The Samurai Is Much The Same As People Of Today.” And They Will Change Their Mind By Being Ashamed Of Themselves.