O.b. Digital ENDLESS CELEBRATION by Lowe Roche Toronto

ENDLESS CELEBRATION
The Digital Advert titled ENDLESS CELEBRATION was done by Lowe Roche Toronto advertising agency for subbrand: O.b.tampons (brand: O.b.) in Canada. It was released in Mar 2013.
Advertising campaign for O.b.

O.b.: ENDLESS CELEBRATION

Brand
O.b.tampons  (O.b.)
Media
Digital
Released
March 2013
Posted
March 2013
Market
Canada
Industry
Feminine Hygiene
Agency
Lowe Roche Toronto
Creative Director
Pete Breton
Art Director
Jp Gravina
Creative Director
Sean Ohlenkamp
Copywriter
Simon Craig
Creative Director
Dave Douglass

Credits & Description:

Advertiser: JOHNSON & JOHNSON CANADA
Agency: LOWE ROCHE
Category: Cosmetics, Beauty & Toiletries
Advertising campaign: ENDLESS CELEBRATION
Account Services: Francine Boldovitch (Lowe Roche Advertising)
Creative Director: Pete Breton (Lowe Roche Advertising)
Digital Producer: Neal Owusu (Lowe Roche Advertising)
Creative Director: Dave Douglass (Lowe Roche Advertising)
Copywriter: Simon Craig (Lowe Roche Advertising)
Project Manager: Christine Harron (Lowe Roche Advertising)
Art Director: Jp Gravina (Lowe Roche Advertising)
Digital Producer: Kevin Quan (Lowe Roche Advertising)
Agency Producer: Leanne Mclellan (Lowe Roche Advertising)
Creative Director: Sean Ohlenkamp (Lowe Roche Advertising)

Brief Explanation
In 2010, o.b. tampons disappeared from the shelves. With no other tampon like it on the market, loyal users were upset. In 2012, the product was finally back. We needed to announce its glorious return, and rebuild the loyalty of users who assumed they were gone for good.We began by sending an email to each of the 70,000 women on the o.b. database, linking them to endlesscelebration.com. There, they were treated to hilarious videos, many of them personalized and interactive; each paying homage to the triumphant comeback of a beloved feminine hygiene product in a unique and joyful way.