Olw: Potato-TV

Credits & Description:

Media: Online

Category: Food

Agency: JMW

Brand: OLW

Geo: Europe, Sweden

Link to live stream: http://potatislandet.olw.se



OLW is the leading Swedish snack company. Their potato chips are made from potatoes grown by their own farmers in the most southern parts of Sweden. This is something OLW is very proud of, but not all consumers are aware of. In order to communicate this OLW decided to place a video camera in the middle of one of their potato fields and live stream the growing process for all to see. Consumers will also be able to compete and win chips made of potatoes from the very same field. On the site visitors can choose between the “plant-view camera” and the “field-view camera”.



Advertising Agency: JMW kommunikation, Sweden

Executive Creative Director: Joakim Karlsson

Creative Director: Samuel Garlöv

PR: Maria Hazard

Account Manager: Björn Mellstrand

Production: This Is Digital

Digital Producer: Torgil Grim