Optus: Clever Buoy [image] 6

Credits & Description:

Agency: M&C Saatchi
Client: Optus
Art Director: Paul Gregson
Copywriter: Jono Flannery
Creative Director: Paul Dunne
Creative Director: Ant Larcombe
Creative Director: Hamish Stewart
Creative Technologist: James Bush
Designer: Steve Hanzic
Executive Creative Director: Ben Welsh
Executive Producer: Mick Perry
Head of Technical Architecture: Roger Chapman
Information Architect: Ben Cooper
Producer: Nikki Marsh
Media Agency: Starcom Worldwide (Australia)
Pr Agency: Fuel
Account Manager: Sarah Cunningham
Account Manager: Karlee Weatherstone
Chief Executive Officer: Jaimes Leggett
Project Director: Nadine Frisk
Strategic Director: Dan Bye
Strategic Director: Justin Graham
Australia has the most fatal shark attacks in the world. In 2014 the situation was so bad the West Australian Government began culling all large sharks, despite public outrage.
Sharks are known as a keystone species, meaning they are extremely important to keeping the delicate food chain in balance. The removal of even a few from an environment can have devastating affects.
Clever Buoy was born out of a brief to improve the perception of the Optus Network. Since then it has grown into a fully-fledged product that aims to protect humans from sharks and sharks from humans.