Ovingshotellet (Band Rehearsal Hotel): 15 SECONDS ON AIR

Credits & Description:

Advertiser: ØVINGSHOTELLET (BAND REHEARSAL HOTEL)
Agency: SAATCHI & SAATCHI
Category: Best Music/Sound Design
Advertising campaign: 15 SECONDS ON AIR
Web Developer: Almir Busevac (Saatchi & Saatchi Norway)
Creative/Intern: Linus Hjellström (Saatchi & Saatchi Norway)
Sound Engineer: Morten Næss (Bådeog)
Sound Engineer: Joachim Sandvik (Bådeog)
Editing/Animation: Joe Langdon (Saatchi & Saatchi Norway)
Senior Creative/Art Director: Snorre Martinsen (Saatchi & Saatchi Norway)
Web Designer: Torfinn Sundem (Saatchi & Saatchi Norway)
Radio Director: Eskil Paus (Bådeog)
Creative Director/Copy: Øyvind Waage (Saatchi & Saatchi Norway)
Creative/Intern: Kristoffer Damskau (Saatchi & Saatchi Norway)
Creative/Intern: Mats Onsum (Saatchi & Saatchi Norway)
Account Supervisor: Sverre Midttun (Saatchi & Saatchi Norway)

Brief Explanation
It all started with an idea for a radio campaign:Jingles for øvingshotellet performed by bands who really need to practice. To include and activate the users of øvingshotellet it seemed obvious that they should take over the (ongoing) campaign. That they record, upload and share jingles for øvingshotellet. What's in it for them? First of all: 15 seconds on air (every jingle is aired on ROX FM). Plus: Monthly winners are awarded free rehearsal time and one of their songs played on the radio. Radio generating uploads generating radio generating.... and on and on.