Owlet: Owlet Baby Care [image] 3

Credits & Description:

Agency: R/Ga
Client: Owlet
Art Director: Ethan Parker
Associate Creative Director: Karen Bonna-Rainert
Associate Creative Director: Colleen Harlan
Creative Director: Micheal Bunn
Creative Director: Aaron Pollick
Global Chief Experience Officer: Richard Ting
Head of Industrial Design: Ben Lee
User Experience Designer: Ashleigh Davidson
User Experience Designer: Pon Kattera
User Experience Designer: Gaurabh Mathure
Associate Data Scientist: Jesse Green
Global Chief Operating Officer: Stephen Plumlee
Global Chief Technology Officer: Nick Coronges
Head of Engineering: Zack Bomsta
Head of Product: Jordan Monroe
Head of Product Testing: Jake Colvin
Planner: Yael Cesarkas
Program Manager: Kurt Workman
Project Director: Jonathan Bradley
Strategic Director: Sean Miller
User Interaction Researcher: Westin Dangerfield
Being a new parent can be daunting, and the ocean of information available to you doesn’t help. The Owlet Smart Sock collects useful data and delivers it in a way that’s simple, human, and reassuring for new parents.
Slip it on your baby’s foot, and using pulse oximetry, a proven-safe technology doctors have been using for decades, the Owlet Smart Sock measures his heart rate and oxygen levels while he sleeps. Via a companion iPhone app, it alerts you only if the readings are outside the norm. No more anxious visits to his crib “just to be sure.”