Panasonic: #speakmusic, 3

Credits & Description:

Advert title: #speakmusic
Campaign name: #speakmusic by Panasonic
Media: Social Media, Website
Industry: Audioproducts
Published: April 2014
Market: International
Language: English
Agency: Proximity Germany, Hamburg
Advertiser: Panasonic Germany
Brand: Panasonic
Chief Creative Officer: Wolfgang Schneider
Creative Managing Director: Kristoffer Heilemann, Sebastian Hardieck, Darren Richardson
Creative Director: Marco Obermann, Achim Metzdorf, Matthias Kern
Art Director: Claudia Janus, Anja Reiter, Susanne Burger
Copywriter: Dominique Becker, Christoph Wesseling, Nick Enselmann
Planning: Roman Königsmark
Account Supervisor: Rita Schumacher
Software Developer: Magdalena Kamrowska, Denny Arasmus, Nils Mierswa
Director Digital: Christian Jung
Senior Consultant: Marc Oldenburg
Advertiser’s Supervisor: Mareile Rumann
Production Company: Schönheitsfarm Production GmbH & Co. KG, Düsseldorf
URL: www.speakmusic.fm
Short description:
In order to prove their love for music and strengthen their position as a provider of high quality music experiences, Panasonic aimed to start a digital movement:
With #speakmusic we invited the whole music community to enter a dialog with each other and show their ability to speak music: the mother language of Panasonic.
Their alphabet: all songs on Spotify
The result: millions of playlists, whose songs deliver individual messages and unknown music experiences at the same time.