Pantone: Pantone Studio [image]

Credits & Description:

Title: Pantone Studio
Agency: Rokkan
Brand: Pantone
Country: USA
Entrant Company: Rokkan, New York
Advertising Agency: Rokkan, New York
Pr Agency: Sweeneyvesty, New York / Kwittken, New York
Production Company: Rokkan, New York
Chief Creative Officer: Brian Carley (Rokkan)
Associate Creative Director: Mark Freeman (Rokkan)
Senior Designer: Brian Aguilar (Rokkan)
Senior Designer: Annie Chan (Rokkan)
Chief Delivery Officer: Joe Tao (Rokkan)
Vp, Production: Jenna Robbles (Rokkan)
Animator: Tom Yaniv (Rokkan)
User Experience Director: Sara Kirkmyer Rizzi (Rokkan)
Campaign Description:
In 1963 Pantone revolutionized the creative industry with the launch of the colorful PANTONE MATCHING SYSTEM, an innovative tool to select, communicate and produce accurate color. An estimated 3.7 million digital designers make up a predominantly millennial generation where social collaboration and use of digital tools is simply the only way they know how to bring their ideas to life.Pantone's brave change becomes a response to a simple question as it looks to the future: How does an iconic brand like Pantone start to empower the next generation of creators and makers?The opportunity to unlock each designer's potential through the power of Pantone is simple, but the solution is far from straightforward. The path requires Pantone to make a larger shift from color provider to a software company as it translates its full suite of products and services to digital platforms and devices.
Execution:
PANTONE Studio is all about color. Selecting libraries, exploring swatches, building and sharing palettes from fan-decks and images alike. These features are the fundamental elements for equipping users with the tools they need.We knew that each design discipline (fashion, interior, graphic, web, product, etc.) will dictate a designer's needs, which will also vary by experience level and device. As such, PANTONE Studio was designed and developed to serve a wide-ranging audience who will use it in diverse ways.We heard from the voice of the consumer that collaboration and seamless integration into adobe tools are critical. We thought about what else designers need as part of their fundamental workspace In order to reach those 3.7m digital designers, the app had to do more than deliver a library of colors. It had to build utility that would redefine their design process by infusing color consideration into their projects and allowing for collaboration throughout.The opportunity led us to layer in content that would amplify and inspire in ways that are custom to each designer's unique process from inspiration through workflow.PANTONE Studio features content that will drive the creation of new ideas and give users a peek into the Pantone universe: Pantone color institute trends & forecasting, profiles on leading artists, color of the year, imagery from Pantone canvas.Pantone studio provides tools for advanced users to improve their craft: additional libraries, pantone silk, calibration of devices, product finder and space for smart collaboration and workflow management.