Pearson: Project Literacy, 1

Credits & Description:

Agency: Fcb Inferno
Client: Pearson
Agency Producer Kate Grenfell Charlotte McConnell
Animator Marco Ucci
Chief Creative Officer Owen Lee Al Young
Designer Wilfrid Wood
Executive Producer Isabella Parish
Interactive Designer Nick Vassou
Interactive Producer Kit Peebles
Producer Claire Praskow
Senior Art Director Julia Ferrier
Senior Copywriter Martin McAllister
Advertising Agency FCB Inferno
Account Director Helena Georghiou
Account Manager Charlie Griffith Olivia Pearson
Business Director Tom Kingham
Content Strategist Laura Visick
Head of Planning Chris Baker
Planner Nicola Willison
The Alphabet of Illiteracy teaches people the true impact of illiteracy. Every letter represents an issue that illiteracy is proven to cause. The style of our alphabet clashed the harsh realities of illiteracy with memories of learning the alphabet for the first time. Each letter was first sculpted in plasticine then taken into a digital environment so they could be animated. The alphabet appeared as a film across our website alongside social and video platforms.

Award:
APG Creative Planning Awards 2017 - Bronze