Pedigree Digital, Case study First Days Out, 2 [video] [english] by ALMAP BBDO Brazil

The Digital Advert titled First Days Out, 2 [video] [english] was done by ALMAP BBDO Brazil advertising agency for Pedigree in Brazil. It was released in Jan 2016.

Pedigree: First Days Out, 2 [video] [english]

Released
January 2016
Posted
January 2016
Market
Creative Director
Art Director
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Production Agency

Awards:

One Show, 2016
Cross-PlatformCsr - Integrated Branding / Integrated BrandingMerit
Cross-PlatformInnovation - Brand Transformation / Brand TransformationMerit
DirectCsr - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)Merit
InteractiveCsr - Advertising / AdvertisingBronze Pencil
Social MediaCsr - Branded Social Post / Branded Social PostMerit
Wave Festival, 2016
Branded ContentNão Ficção: FilmePrata
CyberVídeo onlinePrata
FilmOutros FormatosPrata
FIAP 2016
Creatividad Independiente en Redes SocialesRealizaciones comerciales o de bien públicoSol de Plata

Credits & Description:

Title: First Days Out
Agency: Almap Bbdo
Advertiser: Mars Pet - Pedigree
Country: Brasil
Creative Director: Luiz Sanches, Bruno Prosperi, Andre Gola, Pernil, Luciana Haguiara
Sinopse: O First Days Out é um projeto da Pedigree que conta a história real de dois ex-presidiários e dois cachorros com algo em comum: querem ter suas vidas de volta. Com dificuldades para se readaptar à sociedade, os dois homens são convidados a adotar os cachorros para ajudar a superar os momentos difíceis.
Art Director: Andre Gola, Andre Leotta, Andre Sallowicz
Produtora: Hungry Man
Diretor: Ricardo Mehedff
Art Director: Andre Gola, Andre Sallowicz, Andre Leotta
Writer: Pernil ., Fabio Cerdeira, Felipe Cirino
Chief Creative Officer: Luiz Sanches
Creative Director: Bruno Prosperi, Andre Gola, Benjamin Yung Jr. , Marcelo Nogueira, Pernil ., Luciana Haguiara
Production Company: Hungry Man / São Paulo
Director: Ricardo Mehedff
Executive Creative Director: Bruno Prosperi, Renato Simões