Agency: Bbdo Russia Group
Client: Bbdo Jsc
Director of Photography: Alexandra Ivanova
Line Producer: Tatyana Finaeva
Production Designer: Ruslana Osmanova
The project owner and sponsor: Sergey Kesoyan
Senior Brand Manager: Maria Suchkova
Partner and ideologist in the adaptation program: Irina Menshenina
Families' searcher and coordinator: Yulia Goncharova
Creative Production Company: Bureau Working Title
Portfolio Director: Sergey Kesoyan
Development Director: Irina Menshenina
Managing Director: Natalia Tsyganova
Managing Director: Viacheslav Tikhomirov
Creative Group Head: Ekaterina Savrasova
Senior Copywriter: Natalia Sytnik
Digital creative group hea: Victor Gribanov
Senior Digital Producer: Yuriy Marin
Tv Production Director: Boris Anisonyan
Senior Producer: Yana Ageeva
Junior Producer: Anna Chernaya
Music Producer: Dmitriy Rubezhov
Director Tv Production Studio: Kirill Kulygin
Senior Tv studio manager: Andrey Belov
Group Account Director: Elena Vorobyova
Account Supervisor: Anastasia Babuchenko
Music Composer: Oleg Karpachev
Client Services Director: Anastasiya Pogorelova
Senior Project Manager: Kseniya Kuznetsova
Creative Director: Alexey Fedorov
Director: Taisia Reshetnikova
Executive Producer: Elena Vlasova
Editor: Kirill Khandurin
Project Manager: Yulia Goncharova
Project Manager: Maria Kirienko
Description
In 2015 “Feed The Good” marked Pedigree’s first global campaign in years. To amplify it locally in Russia we had to start a fresh engaging conversation with the audience by inspiring them with a real life example of how dogs make the world better.
“pUp syndrome” campaign was aimed at destroying a massive social stereotype – Russians believe that people with Down syndrome can’t work. Statistics is shocking: Employers in Russia simply don’t hire people with Down syndrome. ONLY 4 are officially employed in a country of 146 000 000 people.