Pepsi Digital PEPSI T-MALL by BBDO Beijing
The Digital Advert titled PEPSI T-MALL
was done by BBDO Beijing advertising agency for Pepsi in China. It was released in Feb 2013.
Pepsi: PEPSI T-MALL
Brand
Media
Released
February 2013
Posted
February 2013
Market
Industry
Agency
Credits & Description:
Advertiser: PEPSICO
Agency: BBDO CHINA
Category: Retail & E-Commerce, including Restaurants
Advertising campaign: PEPSI T-MALL
Marketing Director`: Alfred Tong (Pepsico)
Sr. Marketing Director: Jacky Wong (Pepsico)
CEO: Siewping Lim (OMD)
CMO: Richard Lee (Pepsico)
Head Of Marketing: Richard He (Pepsico)
Media Director: Tina Wang (Pepsico)
Managing Partner: Daniel Koh (OMD)
Sr. Marketing Director: Danielle Jin (Pepsico)
Brief Explanation
Pepsi’s created the largest-ever brand cross-over platform compromising of the top 50 youth brands like Nike, Apple, Levis and many more… to fulfill all of Chinese youths' virtual shopping, dining, entertainment needs and creative outbursts in a single place.