Pepsi Digital, Case study Rejected [image] by We Believers

Rejected [image]
The Digital Advert titled Rejected [image] was done by We Believers advertising agency for Pepsi in United States. It was released in Aug 2016.

Pepsi: Rejected [image]

Brand
Released
August 2016
Posted
August 2016
Art Director
Creative Director
Art Director
Creative Director
Creative Director
Creative Director

Awards:

Wave Festival 2017
FilmOutros FormatosBronze
CyberOnline VideosOuro
DirectProdutos e Serviços - Direct / PromoOuro
PromoPromo: Digital & SocialOuro

Credits & Description:

Agência/Agency: We Believers
Anunciante/Advertiser: Pepsi / Burger King
Diretor de criação/Creative Director: Gustavo Lauria (Cco); Patricio Elfi (Ecd); Santiago Luna Lupo (Cd); Percy Bustos (Cd)
Produtor da agência/Agency Producer: Alejandro Falduti
Redator/Editor: Santiago Luna Lupo, Gustavo Lauria
Atendimento/Attendance: Jose Quijano, Juliana Patino, Juan Cano
Produtora de som/Sound Production: Noted Sound Design
Outros créditos:
Music – Papamusic;
Post/online- Casa Kiev;
3d Animation – Casa Kiev;
Digital Acct Dire – Ana Lopez;
Agency Coordinator – Lupita Alvarez;
Editor – Federico Peretti / Diego Panich
Diretor de Arte/Art Director: Patricio Elfi, Percy Bustos
Sinopse:
We collected testimonies of real people who were rejected at Coke and McDonald’s castings because they didn’t fit with the perfect advertising stereotypes.