Petronas Digital SPEED OF SOUND by Leo Burnett Kuala Lumpur

SPEED OF SOUND
The Digital Advert titled SPEED OF SOUND was done by Leo Burnett Kuala Lumpur advertising agency for subbrand: Petronas (brand: Petronas) in Malaysia. It was released in Feb 2013.
Advertising campaign for Petronas

Petronas: SPEED OF SOUND

Brand
Petronas  (Petronas)
Media
Digital
Released
February 2013
Posted
February 2013
Market
Malaysia
Industry
Business equipment & services, Corporate Image
Agency
Leo Burnett Kuala Lumpur
Copywriter
Justine Lee
Art Director
Chan Hock Liang
Creative Director
Iska Hashim

Credits & Description:

Advertiser: PETRONAS
Agency: LEO BURNETT ADVERTISING
Category: Games
Programmer: Hou Kin Sang
Creative Director: Iska Hashim (Leo Burnett Kuala Lumpur)
Programmer: Jeand Phua
Copywriter: Justine Lee (Leo Burnett Kuala Lumpur)
Programmer: Mizhael Kong Kin Keong
Art Director: Chan Hock Liang (Leo Burnett Kuala Lumpur)
Interactive Designer: Chan Hock Liang (Leo Burnett Kuala Lumpur)

Brief Explanation
Login: 00 00000 00000Most guys are obsessed with speed. We traced this fascination back to childhood. And so, we took the very first associations guys make with speed - the sound of racing. Speed of Sound was created, allowing people to power an F1 car with just the sound of their voice. Gameplay was engaging while simple enough so that anyone could pick it up. The game was launched online and as an on-ground activity. Prizes were given to gamers with the fastest lap time, encouraging repeat visits. Lap times were cross-posted on Facebook and Twitter, driving traffic to the game.