Peugeot: CRASH

Credits & Description:

Type of entry: Rich Media Advertising for Mobile Devices

Category: Charities, Not for Profit and Public Information

Advertiser: PEUGEOT

Product/Service: SAFE DRIVING

Agency: Y&R SÃO PAULO, BRAZIL



Chief Creative Officer: Rui Branquinho (Y & R São Paulo)

Executive Creative Officer: Flavio Casarotti (Y & R São Paulo)

Creative Director: Rui Branquinho (Y & R São Paulo)

Creative Director: Flavio Casarotti (Y & R São Paulo)

Art Director: Daniel Salles (Y & R São Paulo)

Copywriter: Samir Mesquita (Y & R São Paulo)

Illustrator: (Malagueta)

Motion Graphic: (The Goodfellas)

Art-Buyer: Monica Beretta (Y & R São Paulo)

Art-Buyer: Stephanie Wang (Y & R São Paulo)

Print Producer: Elaine Carvalho (Y & R São Paulo)

Print Producer: Ronaldo Cavalcante (Y & R São Paulo)

Account Producers: Alessandro Cardoni/Waleska Bueno/Marina Freitas/Ana Coelho (Y & R São Paulo)

Planners: David Laloum/Joao Gabriel Fernandes/Rodrigo Magalhaes (Y & R São Paulo)

Media: Gustavo Gaion/Gabriela Ben David/Rafael Leal (Y & R São Paulo)



Brief Explanation

This interactive ad was published in one of the most important digital magazines in Brazil, aimed at an audience that loves cars. So, in addition to spreading a message of awareness on responsible driving, it helped Peugeot to improve its image with the public.



The published ad generated big buzz on social media, reaching more than 1,800 mentions on social networks.