Peugeot Digital THE HYBRID4 GRAPHIC NOVEL by BETC

THE HYBRID4 GRAPHIC NOVEL
The Digital Advert titled THE HYBRID4 GRAPHIC NOVEL was done by BETC advertising agency for Peugeot in France. It was released in May 2013.
Advertising campaign for Peugeot

Peugeot: THE HYBRID4 GRAPHIC NOVEL

Brand
Peugeot
Media
Digital
Released
May 2013
Posted
May 2013
Market
France
Industry
Cars
Agency
BETC
Art Director
Christophe Clapier
Art Director
Clément Vidal
Creative Director
Ivan Beczkowski
Art Director
Thomas Hugo

Credits & Description:

Advertiser: PEUGEOT
Agency: BETC
Category: Illustration and Graphic Design
Creative Director: Christophe Clapier (BETC Digital)
Creative Director: Ivan Beczkowski (BETC Digital)
Art Director: Clément Vidal (BETC Digital)
Production: Frederic Petitpont (BETC Digital)
Production: Maxime Huyghe (BETC Digital)
Global Creative Director: Rémi Babinet (BETC Digital)
Client Management: Olivier Gandolfo (Peugeot)
Art Director: Christophe Clapier (BETC Digital)
Client Management: Nathalie Le Maitre (Peugeot)
Client Management: Ratiba Hamane (Peugeot)
Agency Management: Xavier Blairon (BETC Digital)
Illustrations: Gérald Parel
Art Director: Hugo Thomas (BETC Digital)
Agency Management: Olivier Sentucq (BETC Digital)
Development: Sylvain Tran (BETC Digital)

Brief Explanation
This is an online experience that combines traditional comic books and the screen. The graphic artist has produced several storyboards illustrating the adventures of a heroine with powers like those of Peugeot's HYbrid4 technology. We then brought his art to life on computer screens, tablets and smartphones.