Pink Ribbon Digital, Case study Naked Breasts On Facebook Against Breast Cancer by DDB Berlin

Naked Breasts On Facebook Against Breast Cancer
The Digital Advert titled Naked Breasts On Facebook Against Breast Cancer was done by DDB Berlin advertising agency for Pink Ribbon in Germany. It was released in Mar 2016.

Pink Ribbon: Naked Breasts On Facebook Against Breast Cancer

Released
March 2016
Posted
March 2016
Market
Executive Creative Director
Client Service Director
Illustrator

Awards:

LIA 2016
Non-TraditionalPublic Service/Social WelfareGold Winner
Cannes Lions 2016
DirectDigital & Social: Use of Social PlatformsBronze Lion
Promo And ActivationDigital & Social: Use of Social PlatformsSilver Lion
MediaDigital & Social: Use of Social PlatformsBronze Lion
DirectCampaign: Low Budget CampaignBronze Lion
Promo And ActivationCampaign: Low Budget CampaignSilver Lion
DirectSectors: Public Sector & Awareness MessagesBronze Lion
MediaSectors: Public Sector & Awareness MessagesBronze Lion
CyberSocial: Social PurposeSilver Lion
MobileSocial: Social PurposeSilver Lion
CyberWeb Campaign: Public Health & Safety, Public Sector & Awareness MessagesGold Lion
MobileSocial: Influencer / TalentBronze Lion
MobileSocial : Content for User EngagementBronze Lion
Ame Awards 2017
Use of Disciplinelow-budget (<$100,000USD): GermanyAme Gold Medallion
Social BenefitPromotion of Health & Human Services: GermanyAme Gold Medallion
Epica Awards 2016
Media Innovation - Traditional MediaMedia Innovation - Traditional MediaGold
Mobile Social NetworksMobile Social NetworksGold
Online Social NetworksOnline Social NetworksGold
Eurobest Awards 2016
Grand Prix For Good-Grand Prix
MediaSectors: Charities, Public Health & Safety, Public Awareness MessagesGold Eurobest
PRSectors: Charities, Public Health & Safety, Public Awareness MessagesSilver Eurobest
Promo & ActivationSectors: Charities, Public Health & Safety, Public Awareness MessagesGold Eurobest
DirectSectors: Charities, Public Health & Safety, Public Awareness MessagesGold Eurobest
MediaDigital & Social: Use Of Social PlatformsGold Eurobest
Promo & ActivationDigital & Social: Use Of Social PlatformsSilver Eurobest
DirectDigital & Social: Use Of Social PlatformsGold Eurobest
DirectCampaign: Low Budget CampaignGold Eurobest
HealthcareHealth & Wellness: Education & Services: Education & Awareness (incl. Fundraising And Advocacy)Gold Eurobest
MobileUse Of Mobile: Social For MobileGold Eurobest
InteractiveWeb Campaign: Charities, Public Health & Safety, Public Awareness MessagesGold Eurobest
InteractiveSocial: Social PurposeGold Eurobest
PRDigital & Social: Response / Real-time ActivitySilver Eurobest
InteractiveSocial: Innovative Use Of Social Or CommunitySilver Eurobest
D&AD 2017
MediaUse of SocialGraphite Pencil
Clio Awards 2017
DirectPublic Service: Social MediaSilver
Social MediaPublic Service: Multi-Platform CampaignSilver

Credits & Description:

Check It Before Its Removed
Agency: Ddb Group Germany
Brand: Pink Ribbon Germany
Country: Germany
Advertising Agency: Ddb Group Germany, Berlin
Entrant Company: Ddb Group Germany, Berlin
Media Agency: Ddb Group Germany, Berlin
Pr Agency: Ddb Group Germany, Berlin
Production Company: Ddb Group Germany, Berlin
Programmer: Bleech Ug, Berlin (Bleech Ug, Berlin)
Creative Director Digital: Konradin Resa (Ddb Group Germany Gmbh)
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