Planet Fitness: Relief Effort to Alleviate "Pinterest Stress"

Credits & Description:

The result is a relief-effort dubbed No Pintimidation, a fun and unique effort on Pinterest that starts by pinning perfectly imperfect images that people can feel good about. The effort was developed with Philly-based agency, [Red Tettemer + Partners ](http://www.redtettemer.com/)(RT+P).  

Chief Creative Officer:                                  Steve Red

Executive Creative Director:                       Steve O’Connell                              

Creative Directors:                                          Amanda Abrams, Bryon Lomas 

Social Strategy:                                                 Annie Heckenberger    

Designer:                                                            Michelle Maben                                                             

Copywriter:                                                        Jon Goldstein                   

Developers:                                                                       Ryan Epp, Aaron Grando                             

Account Executive(s):                                    Jamie Thomas, Cortney Boothman