Pnc Bank Digital REAL LIFE WITH VIRTUAL WALLET by Deutsch New York

Due to client's copyright restrictions, the work "REAL LIFE WITH VIRTUAL WALLET" for the brand Pnc Bank cannot be shared.

Pnc Bank: REAL LIFE WITH VIRTUAL WALLET

Brand
PNC BANK  (Pnc Bank)
Media
Digital
Released
June 2012
Posted
June 2012
Market
United States
Industry
Banking
Production Agency
Royale
Agency
Deutsch New York
Chief Creative Officer
Greg Dinoto
Art Director
Ahren Gerber
Associate Creative Director
Jeff Kopay
Creative Director
Cindy Kridle
Executive Creative Director
Steve Nesle

Awards:

Cannes Lions 2012
Mobile LionsServicesBronze

Credits & Description:

Type of entry: Rich Media Advertising for Mobile Devices
Category: Services
Advertiser: PNC BANK
Product/Service: VIRTUAL WALLET
Agency: DEUTSCH INC. New York , USA
Advertiser PNC BANK
Product VIRTUAL WALLET
Entrant DEUTSCH INC. New York , USA
Type of Entry: Rich Media Advertising for Mobile Devices
Category: Services
Title: REAL LIFE WITH VIRTUAL WALLET
Advertiser/Client: PNC BANK
Product/Service: VIRTUAL WALLET
Entrant Company: DEUTSCH INC. New York, USA
DM/Advertising Agency: DEUTSCH INC. New York, USA
Partner/Chief Creative Officer: Greg Dinoto (Deutsch)
Executive Vice President/Executive Creative Director: Steve Nesle (Deutsch)
Senior Vice President/Group Creative Director: Jeremy Bernstein (Deutsch)
Senior Vice President/Director Of Digital Operations: Stephanie Lee-Pang (Deutsch)
Vice President/Creative Director: Cindy Kridle (Deutsch)
Associate Creative Director: Jeff Kopay (Deutsch)
Director Of Content Management: Brian Snapp (Deutsch)
Lead Information Architect: Dan Machlin (Deutsch)
Digital Designer: Rg Lacandola (Deutsch)
Producer: Kristina Trimmer (Deutsch)
Art Director: Ahren Gerber (Deutsch)
Production Company: (Royale)
Brief Explanation
PNC Virtual Wallet is an online bank account that offers a more intuitive, user-friendly way to manage your day-to-day finances. To see how different it is from a typical bank account, you really have to try it out. But who really wants to try out a bank account? Our challenge was to give people a reason to 'play' with Virtual Wallet and experience it for themselves.
Real Life with Virtual Wallet is an interactive game that challenged people to overcome financial dilemmas using Virtual Wallet tools. In this Apple iAd for iPad, you choose a character, spin the wheel, and navigate the board coping with various financial issues relevant to your life stage. The ad tapped into the nostalgia of classic board games and showed the product’s benefits in a tangible way.
As one of the first iAd's made for iPad we had alarming success. The average user spent over 90 seconds playing (50% higher than average) and viewed 17 screens per play - 5 times more than average. In total users spend 5,567 hours getting to know PNC's amazingly useful and easy to use Virtual Wallet tool.