PONDERAS: #DONATEKM

Credits & Description:

Category Interactive
Subcategory Social network solutions
Entrant agency Geometry Global Bucharest
Client Ponderas Hospital
Brand Ponderas
Product/service Ponderas
Date release 11.05.2014
Advertising agency Geometry Global Romania
Creative director Mihai Fetcu
Art director Florina Alexandru
Copywriter Sorana Somesan
Writer Alex Petrescu,
Writer Corin Chiriac
Writer Alexandra Carlsson
Account director Patricia Arbanas
Writer Adriana Staicu
Writer Raluca Berceanu, Senior Digital Account Manager
Writer Cristina Petricanu
Writer Mihaela Zaharia
Writer Ionut Iacobache
Writer Claudia Cotae
Writer Dorina Sandu, DTP
Writer Monica Gheorghe, Traffic Manager
Ponderas is the only Center of Excellence in obesity surgery in Eastern Europe. For European Obesity Day, Ponderas set to collect acts of obesity prevention. #donatekm hashtag was launched on social media. Using any mobile app, everyone could share using the hashtag the kilometers from morning walks, bike rides or evening runs. 10,000 km was the target, but the result was almost double. In return, an obese man’s life got back to normal.