Popaganda Music Festival Digital, Case study The Single Release by Saatchi & Saatchi Stockholm

The Digital Advert titled The Single Release was done by Saatchi & Saatchi Stockholm advertising agency for Popaganda Music Festival in Sweden. It was released in Aug 2016.

Popaganda Music Festival: The Single Release

Released
August 2016
Posted
August 2016
Market
Copywriter

Awards:

Epica Awards 2016
Consumer DirectConsumer DirectBronze
New York Festivals 2017
Direct & CollateralProducts & Services: Entertainment & Event PromotionThird Prize Award

Credits & Description:

Through the years Popaganda Music Festival has done several campaigns in social media, engaging the fans. This year they took the engagement one step further and let the fans release the artist line up themselves.
Category: Recreation, Leisure
Media: Online
Brand: Popaganda Music Festival / Luger Inc.
Agency: Saatchi & Saatchi
Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Art Director / Creative Director: Gustav Egerstedt
Art Director: Erik Hiort af Ornäs
Copywriter: Katja Janford
Graphic Design: Gustav Dejert
Geo: Sweden
Published: October 2016