| FAB Awards, 2015 | ||
|---|---|---|
| Mobile | Alcoholic Drinks | FAB Award |
Macho or metrosexual, beard or no beard, ...
Primus, a quirky Belgian beer brand, believes that guys should rebel against these confusing trends and follow their instincts.
We came up with "Bartinder", a mobile stunt using Tinder. We made profiles of girls on the popular dating app and invited guys who "matched" our girls to act like real men, and go out to pick up a girl at a bar. We gave them 2 free beers to share with a girl.
Brand: Primus
Media: Online
Category: Alcoholic Drinks
Advert title(s): Bartinder
Advertising Agency (Name, City, Country): Boondoggle, Leuven, Belgium
Agency website: http://www.boondoggle.eu
Creative Director: Niels Schreyers
Art Director: Arjen Tarras
Copywriter: Kasper Janssens
Published/Released (Month, Year): November 2014