Protección Y Bienestar Animal De Bogota: Find A Home Get A Dog [image]

Credits & Description:

Entrant: J. Walter Thompson Colombia, Bogota
Brand: Protección Y Bienestar Animal De Bogotá
Corporate Name of Client: Clara Lucía Sandoval Moreno
Adoption Coordinator: Vivian Vanessa Villegas Abadia
PR Company: Estrategico, Bogota
PR Director: Mauricio Borja
PR Account Executive: Jose Antonio Bonnet
Agency: J. Walter Thompson Colombia, Bogota
Chief Creative Officer: Rodolfo Borrell
Executive Creative Director: Claudia Murillo
Creative Directors: Albrecht Baker/Paola Barrero
Copywriter: Carlos Ortiz
Art Director: Gabriel Perdomo
Agency Production Director: Maria Medina
Executive Agency Producer: Ana Milena Loaiza
Content Creater: Julian Martinez
Agency Producer: Diego Bermudez
Production Company: Loto Films, Bogota
Director: Felipe Rueda, Bogota
Photographers: German Rojas/Alfonso Torres/Max Morales
Synopsis:
Bogotá’s Environmental Agency rescues dogs in poor conditions from the streets, helping them recover with proper medical attention. Our objective was to drive adoptions of dogs in their care so that others could be rescued and cared for.There are no restrictions regarding communications for adoption of pets in Colombia.
The idea was a simple one: to demonstrate how any home can look a lot cozier with a dog in it. So we partnered with the city's major real estate websites and instead of flooding the sites with banners and ads, we used the same language they use to advertise properties: photos. We took the usual photos showcasing the properties. And then we took the same photos again, but this time with a dog waiting to be adopted occupying the otherwise empty spaces. Next to the dog we placed a sign that said: "I can come with this home for free". People could get the apartment with a dog for free.