Public Transport Victoria: World of Melbourne by Bus

Credits & Description:

Public Transport Victoria and GPY&R Melbourne have joined forces in a new campaign the 'World of Melbourne by Bus'to encourage locals to use buses while enjoying the sights of Melbourne. Buses trail behind other forms of public transport in both perception and usage. But thanks to improvements in coverage, frequency and passenger information, Melburnians who do give buses a try tend to be pleasantly surprised. To help potential passengers overcome their misconceptions, the campaign showcases the destinations buses serve via a range of 'travel poster' style illustrations that bring to life the amazing pockets of culture and identity that make Melbourne such a vibrant and exciting place to live. The artwork has been specially commissioned for the campaign and was created by a range of Australian illustrators in conjunction with The Jacky Winter Group. The campaign launches with 16 posters and will continue in phases across a range of channels with localised targeting and will also see a website built by GPY&R to showcase the more than 700 bus routes in Melbourne.
Media: Interactive
Category: Travel, transport & tourism
URL: https://www.melbournebybus.com...
Client: Public Transport Victoria
Agency: GPY&R Melbourne
Country: Australia
Creative Director: Jake Barrow
Producer: Li Liang Johnson
Senior Art Director: Kieran Moroney
Senior Copywriter: Aaron Pepper
Agency Producer: Lucy Welch
Designer: Lewis Brown
Group Account Director: Matt Hunt
Account Directors: Cathryn Reed, Sarah Naumoski
Strategy Director: Mike Hyde
Senior Strategist: Alex Horner
Executive Digital Producer: Ash Mustchin
Senior Backend Developer: Mark Natividad
Digital Designer: Rosalie Iaria, Johanna Nightingale
Illustrators: Stuart McLachlan, Nigel Buchanan, Timba Smits, Marc Martin, Christopher Nielsen, Eamon Donnelly, James Fosdike