D&AD Awards, 2016 | ||
---|---|---|
Digital Marketing | Integrated Digital Campaigns | Wood Pencil |
New York Festival 2016 | ||
Activation & Engagement | Activation & Engagement: Products & Services | Second Prize Award |
Avant-Garde / Innovative | Avant-Garde / Innovative: Product & Services | First Prize Award |
Branded Content / Branded Entertainment | Branded Content / Branded Entertainment: Products & Services | Second Prize Award |
Public & Media Relations | Public & Media Relations Campaigns: Products & Services | Grand Prize Award |
Public & Media Relations | Public & Media Relations Campaigns: Products & Services | First Prize Award |
Digital | Digital (Cyber) Communications: Viral: Video | Third Prize Award |
Media | Best Use Of Media: Integrated: Public & Media Relations | Second Prize Award |
Public & Media Relations | Public & Media Relations Campaigns: Best Use Of Medium: Social Media | Second Prize Award |
Public & Media Relations | Public & Media Relations Campaigns: Best Use Of Medium: Sponsorship | Second Prize Award |
Public & Media Relations | Public & Media Relations Campaigns: Best Use Of Medium: Media Relations | Third Prize Award |
LIA 2016 | ||
Digital | Weird Wonderful Work | Gold Winner |
One Show, 2016 | ||
One Show Entertainment | - | Best in Discipline |
One Show Entertainment | Consumer - Brand or Product Integration into Storyline / Film | Gold Pencil |
Clio Awards 2016 | ||
Branded Content | Product/Service: Other | Gold |
Branded Content | Product/Service: Other | Grand |
Engagement/Experiential | Product/Service: Guerrilla | Silver |
Public Relations | Product/Service: Product Launch | Bronze |
Cannes Lions 2016 | ||
Promo And Activation | Sectors: Food & Drinks | Bronze Lion |
Epica Awards 2016 | ||
Digital | Integrated Campaigns | Bronze |
Media Innovation - Alternative Media | Media Innovation - Alternative Media | Silver |
Spikes ASIA 2016 | ||
Digital | Integrated: Integrated Multi-Platform Campaign (Online & Offline) | Bronze Spike |
Digital | Social: Influencer / Talent | Bronze Spike |
Promo & Activation | Sectors: Fast Moving Consumer Goods | Silver Spike |
Media | Branded Content & Entertainment: Use of Branded Content created for Digital or Social Media | Bronze Spike |
Promo & Activation | Strategy: Launch / Re-launch | Silver Spike |
Cristal Awards 2016 | ||
Integrated | - | Grand Cristal |
Integrated | - | Cristal (Gold) |
Promo & Direct | Consumer goods | Emerald (Bronze) |
Film | Luxury goods | Sapphire (Silver) |
Corporate & PR | Luxury goods | Cristal (Gold) |
Corporate & PR | Best use of event | Sapphire (Silver) |
Brand Culture | Best Advertising Campaign | Cristal (Gold) |
Special Grand Prix | Grand Jury Des Annonceurs | Grand Cristal |
Media | Luxury | Sapphire (Silver) |
Media | Best use of Brand Content | Sapphire (Silver) |
Brand Entertainment & Content | Best use or integration of experiential events | Emerald (Bronze) |
Brand Entertainment & Content | Best integrated content campaign | Cristal (Gold) |
Luxury | INTEGRATED Minimum of 3 different media | Grand Cristal |
Luxury | INTEGRATED Minimum of 3 different media | Cristal (Gold) |
Luxury | Best use of brand entertainment & content | Cristal (Gold) |
Eurobest Awards 2016 | ||
Integrated | - | Gold Eurobest |
Promo & Activation | Sectors: Fast Moving Consumer Goods | Gold Eurobest |
Agency: Fred & Farid Paris
Client: Rémy Cointreau/ Louis Xiii
Client: Remy Cointreau / Louis Xiii
Title: #Notcomingsoon
Category: Alcoholic Drinks
Agency: Fred & Farid / New York + Moonwalk / New York
Art Director: Laurent Leccia, Radouane Guissi, Anthony Bober
Writer: Laurent Leccia
Chief Creative Officer: Ff Group -
Creative Director: Laurent Leccia
Production Company: Moonwalk / New York, Mikros / New York
Producer: Gaspard Chevance
Agency Producer: Karim Naceur, Jim Tran
Digital Artist / Multimedia: Robert Rodriguez
Music & Sound: Leo Copet
Photographer: Eddy Briere
Social Media Manager: Matthieu Bouilhot
Describe the campaign/entry:
AS A BRAND THAT TAKES A CENTURY AND 4 GENERATIONS OF CELLAR MASTERS TO CREATE ONE OF THE MOST LUXURIOUS COGNACS ON EARTH, WE WANTED TO REMIND EVERYBODY THE TRUE GENIUS OF TIME.
THE CENTERPIECE OF THIS PLATFORM IS AN EXCLUSIVE FEATURE FILM « 100 YEARS #NOTCOMINGSOON », WRITTEN BY AND STARRING JOHN MALKOVICH, SHOT BY ROBERT RODRIGUEZ. THE CONCEPT IS THAT THIS FILM WILL ONLY BE RELEASED 100 YEARS AFTER ITS MAKING, IN 2115. THE TIME IT REQUIRES TO MAKE LOUIS XIII.
IT’S A STRONG ARTISTIC PERFORMANCE THAT EXPLORES THE THRILLING ASPECT OF TIME, BY TEASING PEOPLE’S CURIOSITY AND PROVOKING REFLECTION BETWEEN THE PAST, THE PRESENT AND THE FUTURE.
#NOTCOMINGSOON IS A PLAYFULLY MYSTERIOUS AVANT GARDE PROJECT, THAT CREATES A NEW GENRE : DELAYED GRATIFICATION. IT CREATES MYSTERY IN AN UBER TRANSPARENT WORLD AND PROVOKES SOME VERY DEEP QUESTIONING ABOUT THE WORLD WE WANT TO GIVE TO FUTURE GENERATIONS.
Creative Execution:
WE ACTIVATED SOCIAL MEDIA WITH BACKSTAGE PHOTOS TO CREATE INTRIGUE AND FUEL CONVERSATIONS.
#NOTCOMINGSOON WAS LAUNCHED ON TUESDAY, NOVEMBER 18 WITH AN EXCLUSIVE SCREENING OF THE FILM’S FEATURETTE AT THE GOLDSTEIN MANSION IN LOS ANGELES. JOHN MALKOVICH PLACED THE FILM REEL INTO A CUSTOM SAFE AND SET THE TIMER FOR THE OFFICIAL PREMIERE IN NOVEMBER 2115.
TO ENSURE THAT THE FILM IS HELD SECURE UNTIL ITS OFFICIAL PREMIERE, IN ONE HUNDRED YEARS, IT WAS PLACED IN A STATE-OF-THE-ART SAFE CREATED IN PARTNERSHIP WITH FICHET-BAUCHE, A WORLD-LEADER IN SECURE STORAGE FACILITIES. THE CUSTOM-DESIGNED SAFE FEATURES BULLETPROOF GLASS AND A STATE-OF-THE-ART TIMER. THERE IS NO WAY OF OPENING IT UNTIL THE ONE HUNDRED YEAR COUNTDOWN IS COMPLETE ON NOVEMBER 18, 2115
ALL THE GUESTS AT THE EVENT RECEIVED A METAL CINEMA TICKET INVITING THEIR HEIRS TO AN EXCLUSIVE SCREENING OF THE FILM IN 2115, AT THE LOUIS XIII PROPERTY IN COGNAC, FRANCE.
WITHOUT SHOWING A SINGLE IMAGE OF THE ACTUAL FILM, WE GOT THE WORLD’S ATTENTION AS WELL AS HARDCORE FANS. WE RECEIVED OVER 1.8 MILLION VIEWS, MORE THAN 800 EARNED MEDIA PLACEMENTS ACROSS 130 COUNTRIES, FOR A TOTAL OF MORE THAN 150 MILLION IMPRESSIONS. «100 YEARS» WAS CHOSEN BY LUXURYDAILY AS ONE OF THE TOP 10 MARKETING EFFORTS OF THE YEAR.
LOUIS XIII IS NOT SOMETHING YOU CAN FULLY EXPLAIN WITH WORDS. YOU NEED TO EXPERIENCE IT. THE OBJECTIVE WAS NOT TO BE TALKATIVE ABOUT THE PRODUCT’S NUMEROUS QUALITIES, BUT TO CREATE A MYSTERIOUS, AND THOUGHT-PROVOKING EXPERIENCE. WE NEEDED TO FIND A STORY GROUNDED IN THE PRODUCT TRUTH. AS A BRAND THAT TAKES A CENTURY AND 4 GENERATIONS OF CELLAR MASTERS TO CREATE ONE OF THE MOST LUXURY COGNAC ON EARTH, WE WANTED TO REMIND EVERYBODY THE TRUE GENIUS OF TIME. IT HAD TO CREATE A DEEP IMPACT AND LEAVE AN UNFORGETTABLE MARK.
THE TARGET AUDIENCE ARE WEALTHY MEN, 35+ YEARS OLD, GENERAL MARKET / MULTI ETHNICITY. HNWI (FINANCE, EXECUTIVES, HOLLYWOOD MOGULS, PROFESSIONAL ATHLETES, ARTISTS) WHO ARE COGNAC AND WINE CONNOISSEURS WHO APPRECIATE THE DETAIL AND CRAFT OF TRUE LUXURY. THE SECONDARY TARGET IS HNWI WOMEN.