Remy Cointreau Digital, Case study #Notcomingsoon [casevideo] [alternative version] by Fred & Farid Paris, FRED & FARID New York

The Digital Advert titled #Notcomingsoon [casevideo] [alternative version] was done by Fred & Farid Paris, FRED & FARID New York advertising agencies for Remy Cointreau in France. It was released in Nov 2015.

Remy Cointreau: #Notcomingsoon [casevideo] [alternative version]

Released
November 2015
Posted
November 2015
Industry
Production Agency
Creative Director
Art Director
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Production Agency
Art Director
Creative Director
Copywriter
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Creative Agency

Awards:

D&AD Awards, 2016
Digital MarketingIntegrated Digital CampaignsWood Pencil
New York Festival 2016
Activation & EngagementActivation & Engagement: Products & ServicesSecond Prize Award
Avant-Garde / InnovativeAvant-Garde / Innovative: Product & ServicesFirst Prize Award
Branded Content / Branded EntertainmentBranded Content / Branded Entertainment: Products & ServicesSecond Prize Award
Integrated/Mixed MediaIntegrated/Mixed Media: Products & ServicesSecond Prize Award
Public & Media RelationsPublic & Media Relations Campaigns: Products & ServicesGrand Prize Award
Public & Media RelationsPublic & Media Relations Campaigns: Products & ServicesFirst Prize Award
DigitalDigital (Cyber) Communications: Viral: VideoThird Prize Award
MediaBest Use Of Media: Integrated: Public & Media RelationsSecond Prize Award
Public & Media RelationsPublic & Media Relations Campaigns: Best Use Of Medium: Social MediaSecond Prize Award
Public & Media RelationsPublic & Media Relations Campaigns: Best Use Of Medium: SponsorshipSecond Prize Award
Public & Media RelationsPublic & Media Relations Campaigns: Best Use Of Medium: Media RelationsThird Prize Award
LIA 2016
Branded EntertainmentTrans-MediaSilver Winner
Non-TraditionalBranded ContentBronze Winner
DigitalWeird Wonderful WorkGold Winner
One Show, 2016
One Show Entertainment-Best in Discipline
Cross-PlatformConsumer - Integrated Branding / Integrated BrandingMerit
One Show EntertainmentConsumer - Brand or Product Integration into Storyline / FilmGold Pencil
Public RelationsCraft - Brand Voice / Brand VoiceMerit
One Show EntertainmentInnovation - Innovation in Branded Entertainment / Innovation in Branded EntertainmentBronze Pencil
Clio Awards 2016
Branded ContentProduct/Service: OtherGold
Epica Awards 2016
DigitalIntegrated CampaignsBronze
Media Innovation - Alternative MediaMedia Innovation - Alternative MediaSilver
Online Campaigns - Food & DrinkOnline Campaigns - Food & DrinkSilver
Spikes ASIA 2016
DigitalIntegrated: Integrated Multi-Platform Campaign (Online & Offline)Bronze Spike
DigitalSocial: Influencer / TalentBronze Spike
Promo & ActivationSectors: Fast Moving Consumer GoodsSilver Spike
MediaBranded Content & Entertainment: Use of Branded Content created for Digital or Social MediaBronze Spike
Promo & ActivationStrategy: Launch / Re-launchSilver Spike
Cristal Awards 2016
Integrated-Grand Cristal
Integrated-Cristal (Gold)
Promo & DirectConsumer goodsEmerald (Bronze)
FilmLuxury goodsSapphire (Silver)
Corporate & PRLuxury goodsCristal (Gold)
Corporate & PRBest use of eventSapphire (Silver)
Brand CultureBest Advertising CampaignCristal (Gold)
Special Grand PrixGrand Jury Des AnnonceursGrand Cristal
MediaLuxurySapphire (Silver)
MediaBest use of Brand ContentSapphire (Silver)
Brand Entertainment & ContentBest use or integration of experiential eventsEmerald (Bronze)
Brand Entertainment & ContentBest integrated content campaignCristal (Gold)
LuxuryINTEGRATED Minimum of 3 different mediaGrand Cristal
LuxuryINTEGRATED Minimum of 3 different mediaCristal (Gold)
LuxuryOnline videoCristal (Gold)
LuxuryBest use of brand entertainment & contentCristal (Gold)
Eurobest Awards 2016
Integrated-Gold Eurobest
Promo & ActivationSectors: Fast Moving Consumer GoodsGold Eurobest

Credits & Description:

Agency: Fred & Farid Paris
Client: Remy Cointreau / Louis Xiii
Title: #Notcomingsoon
Category: Alcoholic Drinks
Agency: Fred & Farid / New York + Moonwalk / New York
Art Director: Laurent Leccia, Radouane Guissi, Anthony Bober
Writer: Laurent Leccia
Creative director: Laurent Leccia (FRED & FARID)
Copywriter: Laurent Leccia (FRED & FARID)
Art Director: Laurent Leccia (FRED & FARID)
Art director: Radouane Guissi (FRED & FARID)
...

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