| D&AD Awards, 2016 | ||
|---|---|---|
| Digital Marketing | Integrated Digital Campaigns | Wood Pencil |
| New York Festival 2016 | ||
| Activation & Engagement | Activation & Engagement: Products & Services | Second Prize Award |
| Avant-Garde / Innovative | Avant-Garde / Innovative: Product & Services | First Prize Award |
| Branded Content / Branded Entertainment | Branded Content / Branded Entertainment: Products & Services | Second Prize Award |
| Integrated/Mixed Media | Integrated/Mixed Media: Products & Services | Second Prize Award |
| Public & Media Relations | Public & Media Relations Campaigns: Products & Services | Grand Prize Award |
| Public & Media Relations | Public & Media Relations Campaigns: Products & Services | First Prize Award |
| Digital | Digital (Cyber) Communications: Viral: Video | Third Prize Award |
| Media | Best Use Of Media: Integrated: Public & Media Relations | Second Prize Award |
| Public & Media Relations | Public & Media Relations Campaigns: Best Use Of Medium: Social Media | Second Prize Award |
| Public & Media Relations | Public & Media Relations Campaigns: Best Use Of Medium: Sponsorship | Second Prize Award |
| Public & Media Relations | Public & Media Relations Campaigns: Best Use Of Medium: Media Relations | Third Prize Award |
| LIA 2016 | ||
| Branded Entertainment | Trans-Media | Silver Winner |
| Non-Traditional | Branded Content | Bronze Winner |
| Digital | Weird Wonderful Work | Gold Winner |
| One Show, 2016 | ||
| One Show Entertainment | - | Best in Discipline |
| Cross-Platform | Consumer - Integrated Branding / Integrated Branding | Merit |
| One Show Entertainment | Consumer - Brand or Product Integration into Storyline / Film | Gold Pencil |
| Public Relations | Craft - Brand Voice / Brand Voice | Merit |
| One Show Entertainment | Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment | Bronze Pencil |
| Clio Awards 2016 | ||
| Branded Content | Product/Service: Other | Gold |
| Epica Awards 2016 | ||
| Digital | Integrated Campaigns | Bronze |
| Media Innovation - Alternative Media | Media Innovation - Alternative Media | Silver |
| Online Campaigns - Food & Drink | Online Campaigns - Food & Drink | Silver |
| Spikes ASIA 2016 | ||
| Digital | Integrated: Integrated Multi-Platform Campaign (Online & Offline) | Bronze Spike |
| Digital | Social: Influencer / Talent | Bronze Spike |
| Promo & Activation | Sectors: Fast Moving Consumer Goods | Silver Spike |
| Media | Branded Content & Entertainment: Use of Branded Content created for Digital or Social Media | Bronze Spike |
| Promo & Activation | Strategy: Launch / Re-launch | Silver Spike |
| Cristal Awards 2016 | ||
| Integrated | - | Grand Cristal |
| Integrated | - | Cristal (Gold) |
| Promo & Direct | Consumer goods | Emerald (Bronze) |
| Film | Luxury goods | Sapphire (Silver) |
| Corporate & PR | Luxury goods | Cristal (Gold) |
| Corporate & PR | Best use of event | Sapphire (Silver) |
| Brand Culture | Best Advertising Campaign | Cristal (Gold) |
| Special Grand Prix | Grand Jury Des Annonceurs | Grand Cristal |
| Media | Luxury | Sapphire (Silver) |
| Media | Best use of Brand Content | Sapphire (Silver) |
| Brand Entertainment & Content | Best use or integration of experiential events | Emerald (Bronze) |
| Brand Entertainment & Content | Best integrated content campaign | Cristal (Gold) |
| Luxury | INTEGRATED Minimum of 3 different media | Grand Cristal |
| Luxury | INTEGRATED Minimum of 3 different media | Cristal (Gold) |
| Luxury | Online video | Cristal (Gold) |
| Luxury | Best use of brand entertainment & content | Cristal (Gold) |
| Eurobest Awards 2016 | ||
| Integrated | - | Gold Eurobest |
| Promo & Activation | Sectors: Fast Moving Consumer Goods | Gold Eurobest |
Agency: Fred & Farid Paris
Client: Remy Cointreau / Louis Xiii
Title: #Notcomingsoon
Category: Alcoholic Drinks
Agency: Fred & Farid / New York + Moonwalk / New York
Art Director: Laurent Leccia, Radouane Guissi, Anthony Bober
Writer: Laurent Leccia
Creative director: Laurent Leccia (FRED & FARID)
Copywriter: Laurent Leccia (FRED & FARID)
Art Director: Laurent Leccia (FRED & FARID)
Art director: Radouane Guissi (FRED & FARID)
Art director: Anthony Bober (FRED & FARID)
Agency head of production: Karim Naceur (FRED & FARID)
Agency digital producer: Jim Tran (FRED & FARID)
Director: Robert Rodriguez (/)
Photographer: Eddy Briere (/)
Music Supervisor: Leo Copet (FRED & FARID)
Chief creative officer: Fred & Farid (FRED & FARID)
General manager: François Grouiller (FRED & FARID)
Chief Creative Officer: Fred & Farid (FRED & FARID)
New Business Director: Dushan Karageorgevitch (FRED & FARID)
Production Company: Moonwalk / New York, Mikros / New York
Producer: Gaspard Chevance
Agency Producer: Karim Naceur, Jim Tran
Digital Artist / Multimedia: Robert Rodriguez
Music & Sound: Leo Copet
Photographer: Eddy Briere
Social Media Manager: Matthieu Bouilhot
Describe the campaign/entry:
Louis XIII Cognac is ultra-premium, exclusive, rare, & timeless, created in 1874. Each decanter takes 4 generations of cellar masters over 100 years to craft.
The centerpiece of this platform is an exclusive feature film starring John Malkovich, shot by Robert Rodriguez. The concept is that this film will only be released 100 years after its making, in 2115. The time it requires to make Louis XIII. It makes it ‘100 years - the movie you’ll never see’.
It’s a strong artistic performance that explores the aspect of time, both by teasing people’s curiosity & provoking reflection about the relationship between the past, the present & future.
‘100 years’ is a playfully mysterious avant garde project, that creates a new genre: delayed gratification. It creates mystery in an uber transparent world and provokes some very deep questioning about the world we want to give to future generations.
We activated social media (twitter, instagram, facebook, wechat) with backstage photos to create intrigue and fuel conversations.
‘100 years’ was fetted on November 18 with an exclusive screening of the film’s featurette in Los Angeles. During the private event, John Malkovich, placed the film reel into a state of the art custom safe box (that doesn’t open with a code or key) and set the timer for the official premiere in November 2115.
While this film will not be released until 2115, we produced three teasers that explore hypothetical visions of earth when the film is uncovered in 100 years.
The objective was to create a mysterious, engaging and thought-provoking experience. Without showing a single image of the actual film, we got the world’s attention and hardcore fans.
We received over 1.8 million views, more than 800 earned media placements across 130 countries, for a total of more than 150 million impressions. ‘100 years’ was chosen by luxurydaily as one of the top 10 marketing efforts of the year.