Media: Interactive
Category: Cosmetics & toiletries
Client: Unilever Philippines / Rexona Waze MVP
Agency: MullenLowe Philippines
Production: MullenLowe Philippines Tentacles
Country: Philippines
Chief Creative Officer: Leigh Reyes
Executive Creative Director: Abi Aquino
Creative Director: Roman Carlo Olivarez
Art Director: Bjay Gomez
Producer: jake fernandez
Associate CD / Copywriter: Tina Araneta
Editor: Marnie Lumapaz
Managing Director: Alan Fontanila
Management Supervisor: Gerald Lim
Media Agency: Mindshare Philippines
Digital Agency: 1DMG
Published: March 2018
Synopsis:
Rexona partnered with Waze, a community-based traffic navigation app. The brand thought that it was the best time to remind people to keep moving while they’re stuck.