R/ga: #OfficeCupid

Credits & Description:

Entrant: R/GA, New York
R/GA - "#OfficeCupid"
Corporate Name of Client: R/GA
Agency: R/GA, New York
Global Chief Creative Officer: Bob Greenberg
Chief Creative Officer: Nick Law
Executive Creative Director: Chuck Tso
Creative Director: Erik Norin
Associate Creative Director: Ben Smith, Paul Dery
Copywriter: Jamie Walker
EVP, Managing Director, Copy: Chapin Clark
Associate Interaction Designer: Will Green
Senior Content Strategist: Kristen Joy Watts
Technical Team Leader: Jon Hackett
Description of the Project
Office crushes are dicey: If things go bad, one of the parties quitting is suddenly a very real prospect. So this Valentine’s Day, R/GA wanted to help the love struck navigate their office crushes on Twitter with #Office Cupid.
On February 14th, the R/GA Twitter account was taken over. A team of copywriters were on call all day to craft tweet nothings for the amorous. On the site, simply describe your crush or write a small message, and our writers played Cyrano and posted a romantic tweet on your behalf. Remain anonymous or reveal yourself to your object of desire.
In 24 hours, the site's 44 million impressions and over 1000 love-filled Tweets were crafted.