Rimowa: Rimowa Electronic Tag [image] 6

Credits & Description:

Entrant: Philipp Und Keuntje, Hamburg
Brand: Rimowa
Corporate Name of Client: RIMOWA
Agency: Philipp und Keuntje, Hamburg
Chief Creative Officer: RIMOWA
Creative Director: RIMOWA
URL: http://rimowa-electronictag.co...
Synopsis:
RIMOWA Electronic Tag replaces the conventional paper baggage tag with a digital data module that is integrated into the suitcase. A dedicated smartphone app communicates with the suitcase and allows you to add your personal data. The luggage’s data can then be sent to the airline, which in turn sends a digital tag to the suitcase. This allows you to check in your luggage from wherever you are, saving you stress and waiting time at the check-in counter. The RIMOWA Electronic Tag has already been successfully implemented worldwide by Lufthansa, EVA Air, United Airlines and Thomas Cook. It has been requested by over 30 other airlines.