Rogers Communications: ROGERS - Q1 NEXTBOX COLIN MOCHRIE

Credits & Description:

Advertiser: ROGERS COMMUNICATIONS
Agency: PUBLICIS TORONTO
Category: Interactive video
Account Supervisors: Aesha Karunakaran And Allison Wallis (Publicis)
Digital Specialist: Adam Stanley (Rogers Communications Inc)
Group Account Director: Alister Adams (Publicis)
Director/Social Media/Digital/Customer Base Management: Jenny Thompson (Rogers Communications Inc)
Account Director: Dino Vacca (Publicis)
Production Manager: Ziyad Patail (Publicis)
Art Director: Richard Ho (Publicis)
Editor: Soo-Hon Kim (Publicis)
Senior Manager/Search And Social Media: Tobi Rammo And Selin Sheppard (Rogers Communications Inc)
Vp/Brand Director: Tracey Tobin (Publicis)
Producer: Carlo D'ercole (Publicis)
Account Executive: David Lineros (Publicis)
D.o.p: Vincent Borrison
Creative Director: James Mcdougall (Publicis)
Directors: James Mcdougall And Deb Mcgrath (Publicis)
Writers: Shaun Hanif And James Mcdougall (Publicis)
Svp And General Manager Brands/Marketing Communications: Shelagh Stoneham (Rogers Communications Inc)
Creative Directors: Tim Kavander And Bill Newberry (Publicis)

Brief Explanation
Rogers launched their new Nextbox 2.0 offering – an impressive digital television box that has tons of great features; but the benefits of these features are tough to just explain. It is a case where seeing is believing. So we created a truly engaging and memorable product demonstration using interactive rich media and pre-roll ads that let users take control of Canadian Colin Mochrie, one of the world's best improvisational comedians. In the experience, users could choose from any of the new product features to select one of their favourite shows – which Colin then acts out for you.