Client: ROM chocolate
Agency: McCann Worldgroup Romania
Advert title(s): Rombot
Translation of headline to English: ROMBOT
Agency website: WWW.MCCANN.RO
Ioana Filip, ECD MRM//McCann Romania
Catalin Dobre, Chief Creative Officer, McCann Worldgroup Romania
Ioana Zamfir, Copywriter, McCann Worldgroup Romania
Miruna Macri, Art Director, MRM//McCann Romania
Mihai Vasile, Copywriter, McCann Worldgroup Romania
Mihai Tititig, Copywriter, MRM//McCann Romania
Production Company: Frames
Published/Released (Month, Year): December 2016
Country (Market): Romania
ROM chocolate a traditional chocolate bar wrapped in the national flag - and McCann Worldgroup Romania, launched ROMBOT: the first artificial intelligence ambassador of a country. ROMBOT is a learning machine that is currently learning from fellow Romanians what makes this country great and worth visiting. Romanians were invited to visit https://rombot.ro and start chatting live with the ROMBOT, who will be asking hundreds of questions about the Romanian way of life: „What do you eat?”; „What music do you listen to?”; „What sports do you prefer”; „What is the most beautiful place in your country?”.
AND IT WORKED! Romanians rallied to teach ROMBOT the truth: close to 1 million answers were registered on the website in the first days and all of them taught the ROMBOT valuable facts about Romania.
At the beginning of 2017, once it accumulates enough information, the ROMBOT will be ready to fulfil its ambassador duties and answer any questions asked by foreigners who will be curious to find out more about Romania, it will recommend places to visit, food, will talk about the people, the customs, their way of life.
For the time being, ROMBOT is still learning from 19 million Romanians and, he encourages you to wait for the process to advance, promising a great experience here: https://rombot.ro/english.html