Rom Digital Rombot [image] by MRM Bucharest

Rombot [image]
The Digital Advert titled Rombot [image] was done by MRM Bucharest advertising agency for Rom in Romania. It was released in Dec 2016.
Advertising campaign for Rom

Rom: Rombot [image]

Brand
Rom
Media
Digital
Released
December 2016
Posted
December 2016
Market
Romania
Industry
Chocolate
Production Agency
Frames Filmproduktion
Agency
MRM Bucharest
Chief Creative Officer
Catalin Dobre
Executive Creative Director
Ioana Filip
Copywriter
Ioana Zamfir
Art Director
Miruna Macri

Credits & Description:

Category: Confectionery, Snacks
Media: Digital
Brand: ROM
Agency: McCann
Geo: Romania
Advertising Agency: McCann, Romania
Executive Creative Director: Ioana Filip
Chief Creative Officer: Catalin Dobre
Copywriter: Ioana Zamfir
Art Director: Miruna Macri
Copywriters: Mihai Vasile, Mihai Tititig
Production Company: Frames
Published: December 2016
Description: Following negative global media coverage about Romanians in recent years (which, on a long term, is affecting investments, tourism and work force) an unbiased voice was needed to speak for them and show the world the true colors of Romania. ROM chocolate - a traditional chocolate bar wrapped in the national flag - and McCann Worldgroup Romania, launched ROMBOT: the first artificial intelligence ambassador of a country. ROMBOT is a learning machine that is currently learning from fellow Romanians what makes this country great and worth visiting.Romanians were invited to visit https://rombot.ro and start chatting live with the ROMBOT, who will be asking hundreds of questions about the Romanian way of life: „What do you eat?”; „What music do you listen to?”; „What sports do you prefer”; „What is the most beautiful place in your country?”.