McDonald's: The GIF That Keeps On Giving

Credits & Description:

McDonald's Canada is giving people a way to celebrate the spirit of the season via a holiday-themed GIF, which ties back to larger ideas of sharing and family togetherness that are embodied by Ronald McDonald House Charities Canada (RMHCC) Throughout the year, RMHCC provide a place for families to stay together while their sick child is being treated at a nearby hospital. This need is just as critical during the holidays. To support them, Tribal Worldwide Toronto helped McDonald's Canada create the GIF That Keeps On Giving, a sweet and simple, infinity-looping GIF that’s also extremely shareable.
Media: Interactive
Category: Charities & appeals
URL: http://www.mcdonalds.ca/content/dam/Canada/en/Promo/2015-festive/imgs/theGif.gif
Agency: Tribal Worldwide - Toronto
Country: Canada
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Joshua Stein
Creative Director: Diego Bertagni
Art Director: James Leake
Copywriter: Jamie Spears
Agency Producer: Chris Webden
Agency Producer: Ella Gruber
VP Client Services: Stephanie Wall
Account Director: Ryan O’Hagan
Strategist: Dino Demopolous
Strategist: Zach Klein
Lead Designer: Cheryl Li
Tech Director: Dylan Dempsey
UX: Daniel Wiseman
Developers: William Lee
Social Media Director: Zak Usher
Senior Social Cultivator: Sharilyn Johnson
Animation Company: Hornet Inc.
Media Agency: OMD