RosCosmos Digital, Case study In Space We Trust by Ailove

In Space We Trust
The Digital Advert titled In Space We Trust was done by Ailove advertising agency for RosCosmos in Russia. It was released in Feb 2016.
Advertising campaign for RosCosmos

RosCosmos: In Space We Trust

Brand
RosCosmos
Media
Digital, Case study
Released
February 2016
Posted
February 2016
Market
Russia
Industry
Aerospace & Aeronautics
Agency
Ailove
Art Director
Sergey Buevich

Awards:

Golden Hammer 2016
DigitalWebsite And MicrositeSilver
Cannes Lions 2016
Digital CraftFORM: Image; Sound; Aesthetic: Overall Aesthetic DesignSilver Lion
Digital CraftFORM: Image; Sound; Aesthetic: Interface & Navigation (UI)Silver Lion

Credits & Description:

Entrant Agency: Ailove
Client: Roscosmos
Brand: Roscosmos
Product/service: Spacecraft
Release Date: 25.02.2016
Production Agency: Ailove
Agency Producer: Alexander Redinger
Production Manager: Ilya Kaynov
Art Director: Sergey Buevich
Senior Copywriter: Fedor Vityugin
Sound Designer: Alexander Ananiev
Website: Http://inspacewetrust.org
Space is something that Russians are proud of. But organization Roscosmos responsible for space exploration is closed, conservative and totally not cool.
To change the perception of Roscosmos we decided to make an art project «In space we trust». It is devoted to all space explorers.
It was warmly greeted by audience from all over the world and it is interesting for students, pupils, grown-ups - everyone.
Execution:
1. unique elements to create child fantasy experience:- two timelines - upper animated and lower static;- over 50 events;- about 20 animated illustrations;- about 30 custom icons and subscriptions;2. animated hero, guiding audience through timeline;3. sound design - general audio theme and custom audio clips to main events.4. a variety of unique fonts 5. project logo
Campaign Description:
Guided journey through timeline of Space exploration milestones, highlighting the importance of Russian contribution into the progress. The creative idea was to present this journey as a small boy's fantasy, to show the promising perspective. Unique typography, animation and sound design created an engaging fantasy experience, motivation audience to explore the whole site.