Royal Canadian Mint: Heart of the Arctic, 1

Credits & Description:

Award:Yellow Pencil
Yellow Pencil / Graphic Design / Digital & Mobile / 2014
Agency Jam3
Client Royal Canadian Mint
The challenge the Royal Canadian Mint gave us was to take coin collecting and history, and make them irresistible to children. The result was one 72,000 pixel wide parallaxing page. Countless hotspots and animations. All seamlessly delivered on both desktop & tablet using HTML5. The experience wove truth, fantasy, and Inuit mythology together and transformed children into Arctic Explorers. Their mission was to unlock 4 magical coins that would help them restore the balance between night and day and save the Heart of the Arctic.
Designer Roger Dario
Art Director Alexandre Jutras
Capucine Labarthe
Richard Bélanger
Sébastien Guy
Étienne Turcotte
Creative Director
Louis-Hugo Marchand
Antoine Bécotte
Barbara Jacques
Alexandre Torres
Cameron Wilson
Pablo Vio
Copywriter Thimalay Sukhaseum
David Purkis
Geneviève Cardinal
Digital Design Agency Jam3
Advertising Agency Cossette
Production Company Tendril
Brand Quarters
Client Royal Canadian Mint